We have identified the fundamental guiding values of loyalty, fairness and growth to ensure a member-centric approach is taken throughout the transition process to Bankwest Stadium. These three main principles have set the basis of the transition principles and processes and include:

Recognition of Loyalty

The club’s main priority in this process is to recognise loyalty and reward the club’s most loyal members – our Foundation Members. The club has identified consecutive years of membership as the primary criteria to reward loyalty in the seat transition to Bankwest Stadium.

Fair Process

To ensure a member first approach and a fair seating system that provides the best outcome for the broader membership base, and where possible limit queue jumping. Membership seating will be allocated based on membership category held and the length of consecutive years of membership.

Future Growth

The club is committed to looking after current members as the upmost priority throughout this transition process, as part of the planning for the new venue the club must also explore the opportunities in enticing new audiences and future generations to Bankwest Stadium as part of the future growth of the club. As such, the transition strategy will include attracting new audiences and the next generation of members and supporters to our matches. Current members will also have an opportunity to request additional seats for new members before memberships are released to the public.


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